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1 public sector house
- public sector house
- nжилые дома общественного сектора [местных властей]
Англо-русский строительный словарь. — М.: Русский Язык. С.Н.Корчемкина, С.К.Кашкина, С.В.Курбатова. 1995.
Англо-русский словарь строительных терминов > public sector house
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2 public sector house
1) Строительство: жилые дома общественного сектора2) Макаров: жилые дома местных властей -
3 public sector house
жилые дома общественного сектора [местных властей] -
4 public-sector house-building
English-German dictionary of Architecture and Construction > public-sector house-building
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5 public sector
N1. राजकीय क्षेत्रshe applied for loan to buy a house in the public sector housing scheme. -
6 house
- house
- n1. брит. индивидуальный [одноквартирный] дом
2. амер. жилой дом, жилое здание
3. хранить, содержать
- apartment house
- autonomous house
- bachelor house
- bastel house
- bath house
- bird house
- boarding house
- boiler house
- buttress type house
- central boiler house
- cold water house
- condemned house
- cook house
- cool house
- cooperative apartment house
- cooperative house
- country house
- court house
- custom house
- derelict house
- detached house
- district boiler house
- double house
- duplex house
- dwelling house
- engine house
- fire house
- fortified house
- frame house
- gallery apartment house
- garden house
- glass house
- government funded houses
- green house
- guest house
- holiday house
- hot house
- ice house
- instrument shelter house
- log house
- low energy house
- manor house
- multistorey apartment house
- one-off house
- opera house
- power house
- prefabricated house
- private house
- public house
- public sector house
- pump house
- round house
- semidetached house
- settlement house
- single family house
- stately house
- storage house
- studio house
- terraced houses
- tool house
- town house
- two-family house
- vacation house
- wash house
- weekend house
Англо-русский строительный словарь. — М.: Русский Язык. С.Н.Корчемкина, С.К.Кашкина, С.В.Курбатова. 1995.
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7 house
1) односемейный жилой дом; жилище; помещение2) вмещать, ставить на место; поместить (где-л.), жить в доме4) защищать, укрывать•- apartment house - basement house - bath house - block house - boiler house - branch house - bunk house - cell house - chapter house - compressor house - control house - cooling house - detached suburban house - domestic house - drying house - duplex-type house - dwelling house - engine house - factory-made house - fan house - fire engine house - frame-type house - gas house - gate house - gig house - greengroup houses - half-timber house - hose house - incineration house - insert house - lodging house - log house - low rent house - mansion house - multi-bay house - multi-bay house with some corridor storeys - no-frills house - one-family house - opera house - panel-built house - panel-type house - patio house - precast concrete house - prefabricated house - pump house - ranch house - ranch-type house - ready-cut house - round house - row houses - sectional house - semi-detached house - single-family house - storage house - study house - substandard house - tank house - tenement house - terrace house - terraced houses - toll house - tool house - town house - two-family house - type house - used house - vacation house - valve house - water house - wattle house - weigh house - wood frame house* * *1. брит. индивидуальный [одноквартирный] дом2. амер. жилой дом, жилое здание3. хранить, содержать- apartment house
- autonomous house
- bachelor house
- bastel house
- bath house
- bird house
- boarding house
- boiler house
- buttress type house
- central boiler house
- cold water house
- condemned house
- cook house
- cool house
- cooperative apartment house
- cooperative house
- country house
- court house
- custom house
- derelict house
- detached house
- district boiler house
- double house
- duplex house
- dwelling house
- engine house
- fire house
- fortified house
- frame house
- gallery apartment house
- garden house
- glass house
- government funded houses
- green house
- guest house
- holiday house
- hot house
- ice house
- instrument shelter house
- log house
- low energy house
- manor house
- multistorey apartment house
- one-off house
- opera house
- power house
- prefabricated house
- private house
- public house
- public sector house
- pump house
- round house
- semidetached house
- settlement house
- single family house
- stately house
- storage house
- studio house
- terraced houses
- tool house
- town house
- two-family house
- vacation house
- wash house
- weekend house -
8 house
1. брит. индивидуальный дом2. амер. жилой дом, жилое здание3. хранить, содержатьautonomous house — жилой дом с автономными системами инженерного оборудования и трубопроводных сетей
bath house — баня; купальня
boarding house — пансион; меблированные комнаты со столом
condemned house — дом, предназначенный на снос
country house — сельский дом; дача
derelict house — дом, брошенный владельцем
double house — два сдвоенных отдельно стоящих жилых дома ; двухквартирный отдельно стоящий жилой дом
fire house — пожарная станция, пожарное депо
fortified house — дом-крепость, укрепление
garden house — беседка; небольшое строение в саду
government funded houses — дома, строящиеся за счёт государства
green house — оранжерея, теплица
guest house — дом для приезжих; небольшая гостиница
hot house — оранжерея, парник
ice house — ледник, холодильник
log house — рубленое здание из брёвен, бревенчатый дом
low energy house — дом, экономичный по энергопотреблению
manor house — барский дом; феодальный замок
opera house — здание оперы, оперный театр
prefabricated house — сборный дом, дом из готовых элементов заводского изготовления
private house — дом частного владения, частный дом
public house — бар, пивная; закусочная
single family house — одноквартирный дом, индивидуальный дом на одну семью
storage house — складское здание, здание склада
town house — городской дом; городская квартира
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9 public
public ['pʌblɪk](a) (of, by the state → education, debt) public;∎ built at public expense construit aux frais du contribuable;∎ to hold public office avoir des fonctions officielles(b) (open or accessible to all → place, meeting) public;∎ was it a public trial? le public pouvait-il assister au procès?;∎ let's talk somewhere less public allons discuter dans un endroit plus tranquille;∎ these gardens are public property! ces jardins appartiennent à tout le monde!(c) (of, by the people) public;∎ the public interest or good le bien ou l'intérêt m public;∎ in the public interest dans l'intérêt du public;∎ public interest in the matter was flagging le public manifestait de moins en moins d'intérêt pour cette affaire;∎ to make a public protest protester publiquement;∎ the increase in crime is generating great public concern la montée de la criminalité inquiète sérieusement la population;∎ to restore public confidence regagner la confiance de la population;∎ a public outcry un tollé général;∎ it created a public scandal ça a provoqué un scandale retentissant;∎ public awareness of the problem has increased le public est plus sensible au problème maintenant;∎ the bill has public support l'opinion publique est favorable au projet de loi(d) (publicly known, open) public;∎ to make sth public rendre qch public;∎ to make a public appearance paraître en public;∎ to go into public life se lancer dans les affaires publiques;∎ she's active in public life elle prend une part active aux affaires publiques;∎ the contrast between his public and his private life le contraste entre sa vie publique et sa vie privée;∎ his first public statement sa première déclaration publique;∎ he made a public denial of the rumours il a démenti publiquement les rumeurs, il a apporté un démenti public aux rumeurs;∎ it's public knowledge that… il est de notoriété publique que…2 adverb∎ the company is going public la société va être cotée en Bourse;∎ to go public with the story raconter toute l'histoire3 nounpublic m;∎ the (general) public le (grand) public;∎ in public en public, publiquement;∎ the public is or are tired of political scandals la population est lasse des scandales politiques;∎ Finance to issue shares to the public placer des actions dans le public;∎ her books reach a wide public ses livres touchent un public très large;∎ the movie-going public les amateurs de ou les gens qui vont au cinéma;∎ the viewing public les téléspectateurs;∎ your public awaits or await you votre public vous attenden public►► American Television public access channel = chaîne du réseau câblé sur laquelle des particuliers peuvent diffuser leurs propres émissions;American Television public access television = chaînes télévisées câblées non commerciales;public affairs affaires fpl publiques;American public assistance aide f sociale;public authorities pouvoirs mpl publics;British public bar salle f de bar (dans un "pub" qui contient deux bars séparés, l'expression désigne le plus populaire des deux);public baths bains mpl publics;public body corporation f de droit public;British public call box cabine f (téléphonique) publique;public company ≃ société f anonyme;British public convenience toilettes fpl publiques;British & French Canadian public corporation entreprise f publique;Finance public debt dette f publique ou de l'État;Finance public deposits = avoirs des différents services du gouvernement britannique à la Banque d'Angleterre;public domain domaine m public;∎ to be in the public domain (publication) être dans le domaine public;Computing public domain software logiciel m (du domaine) public, French Canadian publiciel m;public enemy ennemi m public;∎ public enemy number one ennemi m public numéro un;public examination examen m national de l'enseignement public;public expenditure dépenses fpl publiques;public figure personnalité f très en vue;public finance finances fpl publiques;British public footpath sentier m public;public funds fonds mpl publics;public gallery tribune f réservée au public;public health santé f publique;the public health authorities = administration régionale des services publics de santé;public health clinic centre m d'hygiène publique;public health hazard risque m pour la santé publique;old-fashioned public health inspector inspecteur(trice) m,f sanitaire;public health official représentant(e) m,f de la santé publique;public holiday jour m férié, fête f légale;American public housing logements mpl sociaux, ≃ HLM f inv;American Public Housing Administration = services du logement social aux États-Unis;American public housing project ≃ cité f HLM;Law public indecency outrage m public à la pudeur;∎ to be arrested for public indecency se faire arrêter pour outrage public à la pudeur;public inquiry enquête f officielle;∎ to hold a public inquiry faire une enquête officielle;British public lavatory toilettes fpl publiques;public law droit m public;public lending right = droits que touche un auteur ou un éditeur pour le prêt de ses livres en bibliothèque;public liability responsabilité f civile;public liability insurance assurance f responsabilité civile;public library bibliothèque f municipale;public limited company ≃ société f anonyme;public loan emprunt m public;public money deniers mpl ou fonds mpl publics;public monies deniers mpl de l'État;public nuisance (person) fléau m public, empoisonneur(euse) m,f;∎ the pub's late opening hours were creating a public nuisance (act) les heures d'ouverture tardives du pub portaient atteinte à la tranquillité générale;Stock Exchange public offering offre f publique;public official fonctionnaire mf;public opinion opinion f publique;public opinion poll sondage m (d'opinion);public ownership nationalisation f, étatisation f;∎ most airports are under public ownership la plupart des aéroports appartiennent à l'État;public park jardin m public;Law public prosecutor ≃ procureur m général, ≃ ministère m public;British the public purse le Trésor (public);British Public Record Office ≃ Archives fpl nationales;public relations relations fpl publiques;∎ giving them a free meal was great public relations en leur offrant le repas, nous avons fait un excellent travail de relations publiques;public relations agency, public relations consultancy agence f conseil en communication;public relations consultant conseil m en relations publiques, conseil m en communication;public relations exercise opération f de relations publiques;∎ it was a good public relations exercise ce fut une réussite pour ce qui est des relations publiques;public relations manager directeur(trice) m,f des relations publiques;public relations officer responsable mf des relations publiques;British public schoolboy = élève d'une "public school";British public schoolgirl = élève d'une "public school";public sector secteur m publique;British Finance public sector borrowing requirement = besoins d'emprunt du secteur public non couverts par les rentrées fiscales;Finance public sector deficit déficit m du secteur public;Finance public sector earnings revenus mpl du secteur public;public servant fonctionnaire mf;public service (amenity) service m public ou d'intérêt général; British (civil service) fonction f publique;∎ she's in public service elle est fonctionnaire;∎ Administration our organization performs a public service notre association assure un service d'intérêt général;Stock Exchange public share offer offre f publique de vente;public speaker orateur(trice) m,f;∎ he's a very good public speaker c'est un excellent orateur;public speaking art m oratoire;∎ humorous unaccustomed as I am to public speaking bien que je n'aie pas l'habitude de prendre la parole en public;School public speaking contest concours m d'éloquence;Finance public spending (UNCOUNT) dépenses fpl publiques ou de l'État;public spirit sens m civique, civisme m;American public television (télévision f du) service m public;public transport (UNCOUNT) transports mpl en commun;public transport users usagers mpl des transports en commun;public utility American (company) = société privée assurant un service public et réglementée par une commission d'État; British (amenity) service m public;British public utility company société f d'utilité publique;public works travaux mpl publicsⓘ PUBLIC ACCESS TELEVISION Aux États-Unis, on appelle "public access television" les chaînes télévisées câblées non commerciales mises à la disposition d'organisations à but non lucratif et des citoyens. En 1984, le Congrès adopta le "Cable Communications Policy Act" afin de faire face au problème de la monopolisation des chaînes par un nombre réduit de cablo-opérateurs. Cette loi exige des propriétaires de chaînes câblées qu'ils mettent une chaîne à la disposition des communautés locales ainsi qu'un studio et du matériel d'enregistrement, et qu'ils fournissent également une assistance technique si nécessaire.ⓘ PUBLIC SCHOOL En Angleterre et au pays de Galles, le terme "public school" désigne une école privée de type traditionnel. Certaines de ces écoles (Eton et Harrow, par exemple) sont très prestigieuses et élitistes. Les "public schools" sont censées former l'élite de la nation. Aux États-Unis et parfois en Écosse, le terme désigne une école publique. -
10 ♦ public
♦ public /ˈpʌblɪk/A a.pubblico ( in ogni senso): a public building, un edificio pubblico; (leg.) public law, diritto pubblico; a public protest, una protesta pubblica; public relations, relazioni pubbliche; public education, pubblica istruzione; public health, salute pubblica; sanità; (fin.) public expenditure (o public spending) la spesa pubblica; (fin.) the public debt, il debito pubblico; to be public knowledge, essere di dominio pubblico; to make public, pubblicare, rendere di pubblico dominioB n.1 pubblico; clientela; spettatori, lettori, ascoltatori: the sporting public, gli sportivi (in quanto spettatori)2 pubblico; gente: the general public, il grande pubblico; The museum is closed to the public on Mondays, il lunedì il museo è chiuso al pubblico● public accountant, ragioniere professionista ( iscritto all'albo); commercialista □ public-address system, sistema d'amplificazione sonora; impianto di diffusione sonora □ (edil., leg.) public area, parti comuni ( di un condominio) □ ( USA) public assistance, assistenza sociale □ (in GB) public bar, sala esterna ( di un pub: meno elegante e meno cara delle altre) □ (polit.) public bill, disegno di legge d'iniziativa governativa; ( anche) proposta di legge d'interesse generale □ (fin.) public company, società di capitali ( ad azionariato diffuso generalmente quotata in Borsa; cfr. private company, sotto private); società per azioni □ public conveniences, gabinetti ( di decenza); latrine pubbliche □ (fin.) public corporation, (in GB) ente di diritto pubblico ( come la BBC); ( USA) società (o azienda) statale; ( anche) società di capitali ( quotata in Borsa; cfr. public company, sopra) □ (leg., USA) public defender, difensore d'ufficio □ (leg., USA) public domain, pubblico dominio; ( anche) demanio, proprietà demaniali □ (leg.) public easement, servitù pubblica □ public finance, finanza pubblica; ( anche) scienza delle finanze □ public holiday, festa nazionale; pubblica festività □ public house, pub; locale pubblico in cui si consumano alcolici □ public housing, edilizia popolare; alloggi popolari □ (econ., fin.) public issue, offerta al pubblico; offerta pubblica di sottoscrizione (OPS) □ (comput.) public-key cryptography, crittografia a chiave pubblica □ public life, vita pubblica; politica □ public limited company = public company ► sopra □ a public man, un uomo che ricopre cariche pubbliche □ public-minded, animato da senso civico; che ha una coscienza sociale □ public nuisance, (leg.) turbativa dell'ordine pubblico; (fam.) seccatore; scocciatore, rompiscatole (fam.) □ (econ., fin.) public offering, = public issue ► sopra □ public opinion, opinione pubblica □ public-opinion poll, sondaggio d'opinione; indagine demoscopica □ public orator, oratore ufficiale □ public park, parco pubblico □ (leg.) public prosecutor, pubblico ministero □ the public purse, l'erario □ (in GB) the Public Record Office, l'Archivio di Stato ( a Londra) □ public relations officer, addetto alle pubbliche relazioni □ (leg.) public safety, sicurezza pubblica □ public school, (in GB) scuola privata ( residenziale, a livello secondario); (in USA e Scozia) scuola pubblica ( a livello elementare) NOTE DI CULTURA: public school: in Inghilterra e nel Galles è un tipo di scuola secondaria privata (in genere un collegio) soprattutto maschile per ragazzi dagli 11 ai 18 anni. Le public schools di solito sono esigenti in fatto di rendimento scolastico e danno grande importanza allo sport e allo spirito di corpo. A causa delle loro rette elevate, sono tradizionalmente frequentate da ragazzi di ceto elevato. I loro diplomati sono spesso ammessi alle università di Oxford o Cambridge. L'aggettivo public deriva dal fatto che in origine si trattava di scuole non religiose create e finanziate a beneficio dei comuni cittadini. Le più antiche sono Eton, Harrow, Winchester e Rugby, tutte fondate nel XV secolo □ (econ.) the public sector, il settore pubblico □ (fin.) public-sector borrowing requirement, fabbisogno finanziario dello Stato □ public servant, funzionario statale (spec. se eletto) □ the public services, i servizi pubblici □ (fin.) public service cuts, tagli alle spese dei servizi pubblici □ public service announcement, comunicazione sociale □ public speaking, oratoria □ public spirit, senso civico; civismo □ public-spirited = public-minded ► sopra □ public utility, servizio pubblico; impresa pubblica (o d'interesse pubblico) □ the public welfare, il bene comune; la salute pubblica □ public works, lavori pubblici; opere pubbliche □ (relig.) public worship, il culto; servizio religioso □ to go public, ( di una persona) fare rivelazioni; uscire allo scoperto; (fin.: d'una società di capitali non quotata) trasformarsi in una ► «public company» ( sopra) □ in public, in pubblico □ ( di notizia) to be in the public domain, essere di dominio pubblico □ ( di persona) to be in the public eye, essere molto in vista □ the reading public, il pubblico che legge; i lettori.NOTA D'USO: - public, audience, spectators- NOTA D'USO: - the public is o the public are?- -
11 public
public [ˈpʌblɪk]1. adjective• to go public [company] s'introduire en Bourse• "this is a public announcement: would passengers..." « votre attention s'il vous plaît: les passagers sont priés de... »• let's go over there, it's too public here allons là-bas, il y a trop de monde ici2. nounpublic m3. compounds• to be or cause a public nuisance porter atteinte à la tranquillité publique ► public opinion noun opinion f publique• to treat sb as public property ne pas respecter la vie privée de qn ► Public Prosecutor noun ≈ procureur m (de la République)• it's just a public relations exercise il etc a fait ça uniquement dans le but de se faire bien voir ► public school noun (British = private school) école f secondaire privée ; (US = state school) école f secondaire publique• to be public-spirited faire preuve de civisme ► public television noun (US) télévision f éducative (non commerciale)━━━━━━━━━━━━━━━━━Une public school est un établissement d'enseignement secondaire privé. Bon nombre d'entre elles sont des pensionnats. Beaucoup ont également une école primaire qui leur est rattachée (une « prep » ou « preparatory school ») pour préparer les élèves au cycle secondaire. Ces écoles sont en général prestigieuses, et les frais de scolarité sont très élevés dans les plus connues (Westminster, Eton, Harrow). Beaucoup d'élèves vont ensuite à l'université, et un grand nombre entre à Oxford ou à Cambridge. Les grands industriels, les députés et les hauts fonctionnaires sortent souvent de ces écoles. Aux États-Unis, le terme public school désigne tout simplement une école publique gratuite.━━━━━━━━━━━━━━━━━Aux États-Unis, la public access television désigne les chaînes câblées non commerciales produites par des associations locales et autres institutions à but non lucratif. Le principe est de permettre aux communautés locales de s'exprimer et d'éviter que les chaînes câblées commerciales ne deviennent des monopoles.* * *['pʌblɪk] 1.2.the theatre-going public — les amateurs mpl de théâtre
adjective [health, property, park, inquiry] public/-ique; [disquiet, enthusiasm, indifference, support] général; [library, amenity] municipal; [duty, spirit] civique3.in public adverbial phrase en public -
12 public
(of, for, or concerning, the people (of a community or nation) in general: a public library; a public meeting; Public opinion turned against him; The public announcements are on the back page of the newspaper; This information should be made public and not kept secret any longer.) público- publicly- publicity
- publicize
- publicise
- public holiday
- public house
- public relations
- public service announcement
- public spirit
- public-spirited
- public transport
- in public
- the public
- public opinion poll
public1 adj públicopublic2 n públicotr['pʌblɪk]1 público,-a1 el público\SMALLIDIOMATIC EXPRESSION/SMALLin public en públicoto be in the public eye ser objeto de interés públicoto be public knowledge ser del dominio públicoto go public SMALLCOMMERCE/SMALL salir a bolsato make public hacer público,-apublic company empresa pública, sociedad nombre femenino anónimapublic holiday fiesta nacionalpublic opinion opinión nombre femenino públicapublic relations relaciones nombre femenino plural públicaspublic school SMALLBRITISH ENGLISH/SMALL colegio privado 2 SMALLAMERICAN ENGLISH/SMALL colegio públicopublic sector sector nombre masculino públicopublic speaker orador,-rapublic speaking oratoriapublic transport transporte nombre masculino públicopublic utility servicio públicopublic ['pʌblɪk] adj: público♦ publicly advpublic n: público madj.• paladino, -a adj.• placero, -a adj.• público, -a adj.n.• público s.m.
I 'pʌblɪka) ( of people) públicoit wouldn't be in the public interest — no beneficiaría a la ciudadanía; eye I 1) c)
b) ( concerning the state) públicopublic body — organismo m estatal or público
public works — obras fpl públicas
c) <library/garden/footpath> públicod) (open, not concealed) <announcement/protest> públicoa well-known public figure — un personaje conocido, una persona muy conocida
to make something public — hacer* algo público
to go public — (journ) revelar algo a la prensa
e)to go public — \<\<company\>\> salir* a bolsa
II
noun (+ sing or pl vb)a) u ( people in general)b) c ( audience) público mc)['pʌblɪk]1. ADJ1) (=of the State) público•
they can hire expensive lawyers at public expense — pueden contratar abogados caros a costa de los contribuyentes•
to run for/hold public office — presentarse como candidato a/ostentar un cargo público2) (=of, for, by everyone) público•
they want to deflect public attention from the real issues — quieren desviar la opinión pública de los verdaderos problemashe has kept his family out of the public eye — ha mantenido a su familia alejada de la atención pública
•
I have decided to resign in the public interest — en el interés de los ciudadanos, he decidido dimitir3) (=open, not private) [statement, meeting] público; [appearance] en públicoit's too public here — aquí estamos demasiado expuestos al público, aquí no tenemos intimidad
can we talk somewhere less public? — ¿podemos hablar en algún sitio más privado or menos expuesto al público?
•
to go public — (Comm) empezar a cotizar en bolsathey decided to go public about their relationship * — decidieron revelar su relación a la prensa or al público
•
to make sth public — hacer público algo, publicar algo4) (=well-known)2. N1) (=people)•
the general public — el gran público•
a member of the public — un ciudadano2) (=open place)3) (=devotees) público m•
the reading/ sporting public — los aficionados a la lectura/al deporte•
the viewing public — los telespectadores3.CPDpublic access television N — (US) televisión abierta al público
public address system N — (sistema m de) megafonía f, altavoces mpl, altoparlantes mpl (LAm)
public affairs NPL — actividades fpl públicas
public assistance N — (US) asistencia f pública
public bar N — bar m
public body N — organismo m público
public company N — empresa f pública
public convenience N — (Brit) frm servicios mpl, aseos mpl públicos
public debt N — deuda f pública, deuda f del Estado
public defender N — (US) defensor(a) m / f de oficio
public enemy N — enemigo m público
- be Public Enemy No 1 or number onepublic enquiry N (Brit) — = public inquiry
public expenditure N — gasto m (del sector) público
public gallery N — (in parliament, courtroom) tribuna f reservada al público
public health N — salud f pública, sanidad f pública
public health inspector N — inspector(a) m / f de salud or sanidad pública
Public Health Service N — (US) ≈ Seguridad f Social, servicio público de asistencia sanitaria
public holiday N — fiesta f nacional, fiesta f oficial, (día m) feriado m (LAm)
public house N — (Brit) frm bar m
public housing N — (US) viviendas mpl de protección oficial
public housing project N — (US) proyecto f de viviendas de protección oficial
public inquiry N — investigación f oficial
public lavatory N — aseos mpl públicos
public law N — (=discipline, body of legislation) derecho m público; (US) (=piece of legislation) ley f pública
public library N — biblioteca f pública
public limited company N — sociedad f anónima
public money N — fondos mpl públicos
public nuisance N — (Jur) molestia f pública
he's a public nuisance — siempre está causando problemas or molestias
public opinion N — opinión f pública
public opinion poll N — sondeo m (de la opinión pública)
public ownership N —
•
to be taken into public ownership — pasar a ser propiedad del estado(fig)public property N — (=land, buildings) dominio m público
public prosecutor N — fiscal mf
See:Public Record Office N — (Brit) archivo m nacional
public relations NPL — relaciones fpl públicas
the police action was a public relations disaster — la actuación de la policía fue desastrosa para su imagen
it's just a public relations exercise — es solo una operación publicitaria or de relaciones públicas
public relations officer N — encargado(-a) m / f de relaciones públicas
public school N — (Brit) colegio m privado; (=boarding school) internado m privado; (US) escuela f pública
60,000 public-sector jobs must be cut — se deben eliminar 60.000 puestos de funcionario, se deben eliminar 60.000 puestos en el sector público
public sector borrowing requirement N — necesidades fpl de endeudamiento del sector público
public servant N — funcionario(-a) m / f
public service N — (=Civil Service) administración f pública; (usu pl) (=community facility) servicio m público
she will be remembered for a lifetime of public service — se la recordará por cómo entregó su vida al servicio de la comunidad
in doing this they were performing a public service — con esto estaban haciendo un servicio a la comunidad
public service announcement — comunicado m de interés público
public service jobs — puestos mpl de funcionario or en el sector público
public service vehicle — vehículo m de servicio público
public service worker — funcionario(-a) m / f
public service broadcasting N — servicio m público de radio y televisión
public speaker N — orador(a) m / f
she is a good public speaker — habla muy bien en público, es una buena oradora
public speaking N — oratoria f
public spending N — gasto m (del sector) público
public television N — (US) cadenas fpl públicas (de televisión)
public transport, public transportation (US) N — transporte(s) m(pl) público(s)
public utility N — empresa f del servicio público
PUBLIC ACCESS TELEVISION En Estados Unidos, el término Public Access Television hace referencia a una serie de cadenas no comerciales de televisión por cable que emiten programas de ámbito local o programas dedicados a organizaciones humanitarias sin ánimo de lucro. Entre sus emisiones se incluyen charlas sobre actividades escolares, programas sobre aficiones diversas e incluso discursos de organizaciones racistas. Estas emisiones de acceso público se crearon para dar cabida a temas de interés local e impedir que los canales por cable estuvieran dominados por unos cuantos privilegiados. En virtud de la Ley de Emisiones por Cable, el Cable Act de 1984, cualquier población en que haya algún canal por cable puede obligar a los propietarios de dicho canal a que instalen una cadena adicional de acceso público y provean el equipo, el estudio, los medios técnicos y el personal necesarios para la emisión.public works NPL — obras fpl públicas
* * *
I ['pʌblɪk]a) ( of people) públicoit wouldn't be in the public interest — no beneficiaría a la ciudadanía; eye I 1) c)
b) ( concerning the state) públicopublic body — organismo m estatal or público
public works — obras fpl públicas
c) <library/garden/footpath> públicod) (open, not concealed) <announcement/protest> públicoa well-known public figure — un personaje conocido, una persona muy conocida
to make something public — hacer* algo público
to go public — (journ) revelar algo a la prensa
e)to go public — \<\<company\>\> salir* a bolsa
II
noun (+ sing or pl vb)a) u ( people in general)b) c ( audience) público mc) -
13 public
ˈpʌblɪk
1. прил.
1) а) общественный;
государственный public broadcasting ≈ государственное радиовещание public policy ≈ государственная политика public buildings ≈ общественные здания to work in the public sector ≈ работать в государственном секторе in the public interest ≈ в общественных интересах public officer, public official ≈ государственный служащий, чиновник, должностное лицо public opinion ≈ общественное мнение public debt ≈ государственный долг public man ≈ общественный деятель public office ≈ государственное, муниципальное или общественное учреждение public opinion poll ≈ опрос населения по какому-л. вопросу public peace ≈ общественный порядок Syn: general б) народный, национальный, общенародный public holiday ≈ национальный праздник в) официальный
2) общедоступный, общественный, публичный public sale ≈ публичные торги, аукцион publictransport ≈ общественный транспорт public library ≈ публичная библиотека
3) коммунальный, общественного пользования public accommodations ≈ места общественного пользования public service ≈ коммунальные услуги public utilities
4) гласный, открытый to make public ≈ делать общеизвестным public meeting ≈ открытое заседание
5) людный It is too public here. ≈ Здесь слишком многолюдно.
2. сущ.
1) а) публика;
общественность to appeal to the public ≈ обратиться к общественности to educate, enlighten the public ≈ образовывать/просвещать общественность to fool, mislead the public ≈ дурачить/обманывать народ, вводить людей в заблуждение in public ≈ открыто, публично general public ≈ широкая публика, общественность reading public ≈ читающая публика, широкие круги читателей theatergoing public ≈ театралы traveling public ≈ путешественники Syn: audience б) определенный круг людей There is a separate public for every picture, and for every book. ≈ У каждой картины есть свой зритель, у каждой книги - свой читатель.
2) народ, нация the Scottish public ≈ шотландцы
3) разг.;
сокр. от public house ;
public bar (собирательнле) народ - the * is the best judge, the * are the best judges народ - лучший судья( собирательнле) публика - the reading * читающая публика (разговорное) сокр от public house общественный - * opinion общественное мнение народный, общенародный - * ownership общенародное достояние;
общественная собственность общественный, коммунальный, общественного пользования - * lighting уличное освещение публичный, общедоступный - * library публичная библиотека открытый, гласный - * meeting открытое заседание - * protest открытый протест государственный, национальный - * lands государственные земли публично-правовой - * corporation публично-правовая корпорация( руководит национализированной отраслью промышленности) (компьютерное) общий - * data общие данные - * data base общая база данных > to be in the * line содержать бар > * orator официальный оратор( в Оксфордском и Кембриджском университетах) ~ публика;
общественность;
to appeal to the public обратиться, апеллировать к обществу;
in public открыто, публично ~ народ;
the British public английский народ ~ открытый, гласный;
public protest открытый протест;
to give (smth.) public utterance предать( что-л.) гласности go ~ получать огласку go ~ становиться общеизвестным ~ публика;
общественность;
to appeal to the public обратиться, апеллировать к обществу;
in public открыто, публично make ~ обнародовать make ~ объявлять make ~ опубликовывать make ~ предавать гласности notary ~ государственный нотариус public разг. см. public house ~ государственный, публичный, публично-правовой, общественный, муниципальный ~ государственный ~ коммунальный;
public service коммунальные услуги ~ коммунальный ~ народ;
the British public английский народ ~ народ, общество, население ~ народ ~ народный, общенародный;
public ownership общенародное достояние;
public spirit дух патриотизма;
гражданственность ~ население ~ национальный ~ общедоступный ~ общенародный ~ общественность ~ общественный;
государственный;
public man общественный деятель;
public office государственное, муниципальное или общественное учреждение ~ общественный ~ открытый, гласный;
public protest открытый протест;
to give (smth.) public utterance предать (что-л.) гласности ~ открытый (о заседании) ~ открытый ~ публика;
общественность;
to appeal to the public обратиться, апеллировать к обществу;
in public открыто, публично ~ публика ~ публично-правовой ~ публичный, общедоступный;
public library (lecture) публичная библиотека (лекция) ;
public road большая дорога ~ публичный ~ address system вчт. широковещательная система system: public address ~ система публичных выступлений ~ at large широкая общественность ~ at large широкая публика ~ data base вчт. общая база данных ~ data network вчт. общая сеть передачи данных ~ key system вчт. криптосистема с ключом общего пользования ~ общественный;
государственный;
public man общественный деятель;
public office государственное, муниципальное или общественное учреждение ~ peace общественный порядок;
public debt государственный долг ~ открытый, гласный;
public protest открытый протест;
to give (smth.) public utterance предать (что-л.) гласности ~ публичный, общедоступный;
public library (lecture) публичная библиотека (лекция) ;
public road большая дорога road: public ~ государственная дорога ~ коммунальный;
public service коммунальные услуги service: public ~ государственная служба public ~ коммунальные услуги public ~ общественные услуги, коммунальные услуги public ~ осуществление публичных функций public ~ система связи общего пользования public ~ услуги связи, предоставляемые по установленным тарифам ~ народный, общенародный;
public ownership общенародное достояние;
public spirit дух патриотизма;
гражданственность spirit: public ~ гражданственность public ~ общественное сознание public ~ сознательность ~ utilities коммунальные сооружения, предприятия ~ utilities коммунальные услуги ~ volume table вчт. таблица общих томов -
14 public
adj. publiekelijk; gemeenschappelijk--------n. publiek; gemeenschappublic1[ publik] 〈zelfstandig naamwoord; werkwoord enkelvoud of meervoud〉♦voorbeelden:the public • de mensen, de toeschouwers/toehoorders————————public2〈 publicness〉1 openbaar ⇒ publiek, voor iedereen toegankelijk2 openbaar ⇒ publiek, algemeen bekend♦voorbeelden:〈Brits-Engels; economie〉 public limited company • publieke/openbare naamloze vennootschap, NVin the public domain • in openbaar bezitpublic footpath • voetpad, wandelpadpublic house 〈 Brits-Engels〉 • café, bar, pubpublic speaking • spreken in het openbaarpublic transport • openbaar vervoerpublic utility • nutsbedrijvenpublic figure • bekende figuurpublic relations • (bevordering van de) goede verstandhouding met het publiek, public relationsmake public • openbaar maken, bekendmakenII 〈 bijvoeglijk naamwoord, attributief〉1 algemeen ⇒ gemeenschaps-, nationaal, maatschappelijk2 overheids- ⇒ regerings-, publiek-, staats-♦voorbeelden:public health • volksgezondheidpublic holiday • nationale feestdagpublic interest • het algemeen belangpublic opinion • publieke opinie〈 Brits-Engels〉 public school • particuliere kostschool; 〈 Schots-Engels, Amerikaans-Engels〉 gesubsidieerde lagere schoolpublic service (corporation) • nutsbedrijfpublic spirit • burgerzin, sociale instelling 〈 van iemand〉public works • openbare werken2 public assistance • sociale steun, uitkeringpublic enterprise • staats/overheidsondernemingpublic ownership • staatseigendompublic purse • (de/'s lands) schatkistpublic sector • openbare sectorpublic servant • rijksambtenaarpublic service • rijksdienst -
15 public
1. adjectivea public danger/service — eine Gefahr für die/ein Dienst an der Allgemeinheit
in the public eye — im Blickpunkt der Öffentlichkeit
2. noun, no pl.; constr. as sing. or pl.make something public — etwas publik (geh.) od. bekannt machen
the general public — die Allgemeinheit; die breite Öffentlichkeit
member of the public — Bürger, der/Bürgerin, die
be open to the public — für den Publikumsverkehr geöffnet sein
3)behave oneself in public — sich in der Öffentlichkeit benehmen
* * *(of, for, or concerning, the people (of a community or nation) in general: a public library; a public meeting; Public opinion turned against him; The public announcements are on the back page of the newspaper; This information should be made public and not kept secret any longer.) öffentlich- academic.ru/58855/publicly">publicly- publicity
- publicize
- publicise
- public holiday
- public house
- public relations
- public service announcement
- public spirit
- public-spirited
- public transport
- in public
- the public
- public opinion poll* * *pub·lic[ˈpʌblɪk]1. (of the people) opinion öffentlich\public approval allgemeine Zustimmungin the \public interest im Interesse der Öffentlichkeit2. (for the people) library öffentlich\public institution öffentliche Einrichtung3. (not private) öffentlich\public announcement/hearing öffentliche Bekanntmachung/Anhörungto go \public with sth etw öffentlich bekanntgeben [o bekanntmachen]to make sth \public etw öffentlich bekanntgeben; (esp in writing) etw veröffentlichen4. (state) öffentlich, staatlich\public building öffentliches Gebäude5. STOCKEXthe company is going \public das Unternehmen wird in eine Aktiengesellschaft umgewandelt\public offering öffentliches Zeichnungsangebot\public placing AM öffentliche PlatzierungII. n + sing/pl vb1. (the people)▪ the \public die Öffentlichkeit, die Allgemeinheita member of the \public jemand aus der Öffentlichkeitthe general \public die allgemeine Öffentlichkeitthe American/British/Canadian \public die amerikanische/britische/kanadische Öffentlichkeit2. (patrons) Anhängerschaft f; of newspapers Leser(innen) m(f); of TV Zuschauer(innen) m(f), Publikum ntin \public in der Öffentlichkeit, öffentlich* * *['pʌblɪk]1. adjsupport, pressure, subsidy öffentlich; official öffentlich, staatlichat public expense — aus öffentlichen Mitteln
public pressure — Druck m der Öffentlichkeit
it's rather public here — es ist nicht gerade privat hier
he is a public figure or person — er ist eine Persönlichkeit des öffentlichen Lebens
to make sth public — etw bekannt geben, etw publik machen; (officially) etw öffentlich bekannt machen
2. n sing or plÖffentlichkeit fin public — in der Öffentlichkeit; speak also, agree, admit öffentlich
our/their etc public — unser/ihr etc Publikum
the viewing public — das Fernsehpublikum, die Zuschauer pl
the reading/sporting public — die lesende/sportinteressierte Öffentlichkeit
the racing public — die Freunde pl des Rennsports
the great American/British public (iro) — die breite amerikanische/britische Öffentlichkeit
* * *public [ˈpʌblık]a) öffentlich (stattfindend)b) öffentlich, allgemein bekanntc) öffentlich (Einrichtung, Straße etc)d) Staats…, staatlich:it’s a bit too public here hier sind (mir) zu viele Leute;with mit); WIRTSCH sich in eine Aktiengesellschaft umwandeln;make public publik machen, bekannt machen;public-address system Lautsprecheranlage f;over the public-address system über Lautsprecher;public appearance Auftreten n in der Öffentlichkeit;make one’s first public appearance zum ersten Mal öffentlich auftreten;public corporation öffentlich-rechtliche Körperschaft;public enemy Staatsfeind(in);public enterprise staatliches Unternehmertum;be in the public eye im Blickpunkt der Öffentlichkeit stehen;at the public expense auf Kosten des Steuerzahlers;public figure Persönlichkeit f des öffentlichen Lebens;public finances Staatsfinanzen;public health öffentliches Gesundheitswesen;public health policy Gesundheitspolitik f;public health service US staatlicher Gesundheitsdienst;public holiday gesetzlicher Feiertag;public information Unterrichtung f der Öffentlichkeit;be in the public interest im öffentlichen Interesse liegen;public law öffentliches Recht;public lending right Anspruch m (eines Autors) auf eine Bibliotheksabgabe;public library öffentliche Bücherei, Volksbücherei f;public life das öffentliche Leben;against public policy sittenwidrig;public pressure (der) Druck der Öffentlichkeit;public purse Staatskasse f;public relations department Public-Relations-Abteilung f;public relations officer Öffentlichkeitsreferent(in);public sale öffentliche Versteigerung, Auktion f;public school Br Public School f (Privatschule der Sekundarstufe mit angeschlossenem Internat); US staatliche Schule;public sector WIRTSCH öffentlicher Sektor;public securities WIRTSCH Staatspapiere;public servant Angestellte(r) m/f(m) im öffentlichen Dienst;public-service corporation US öffentlicher Versorgungsbetrieb;public spirit Gemeinsinn m;be public-spirited Gemeinsinn haben;public transport öffentliches Verkehrswesen; öffentliche Verkehrsmittel pl;public utility öffentlicher Versorgungsbetrieb;B s1. in public in der Öffentlichkeit, öffentlich2. (auch als pl konstruiert)a) (die) Öffentlichkeit:appear before the public an die Öffentlichkeit treten;be open to (members of) the public der Öffentlichkeit zugänglich sein;b) Publikum n, (eines Autors auch) Leserschaft f:bring sb’s pictures to a large public jemandes Bilder einer breiten Öffentlichkeit bekannt machenpub. abk1. public öffentl.2. publication3. published4. publisher5. publishing* * *1. adjectivepublic assembly — Volksversammlung, die
a public danger/service — eine Gefahr für die/ein Dienst an der Allgemeinheit
2. noun, no pl.; constr. as sing. or pl.make something public — etwas publik (geh.) od. bekannt machen
the general public — die Allgemeinheit; die breite Öffentlichkeit
member of the public — Bürger, der/Bürgerin, die
3)in public — (publicly) öffentlich; (openly) offen
* * *adj.allgemein adj.allgemein bekannt adj.öffentlich adj. n.Publikum -s n.Öffentlichkeit f. -
16 public
1. [ʹpʌblık] n1. собир. народthe public is the best judge, the public are the best judges - народ - лучший судья
2. собир.1) публикаthe reading [theatrical] public - читающая [театральная] публика
in public - открыто, публично; на людях
the public are not admitted - публика не допускается, вход воспрещён
general public, public at large - широкая публика
books that appeal to a large public - книги, которые привлекают внимание широкого круга читателей
Public Lending Right - система авторского вознаграждения, в которой гонорар зависит от того, как спрашивают книгу в библиотеках
2) общественностьto appeal /to apply/ to the public - обратиться /апеллировать/ к обществу
3. разг. сокр. от public house2. [ʹpʌblık] a1. общественныйpublic sentiment - настроение или отношение общества /общественности/
public spirit - а) общественное сознание; б) сознательность; отстаивание общественных интересов; гражданственность
public service - деятельность на общественном поприще [см. тж. 3, 6]
public figure /man/ - общественный деятель
public image - репутация, мнение широкой публики (о ком-л.)
public nuisance - а) нарушение общественного порядка; б) нарушитель общественного порядка; в) источник опасности или вреда
2. народный, общенародныйpublic ownership - общенародное достояние; общественная собственность
3. общественный, коммунальный, общественного пользованияpublic lighting - уличное /городское/ освещение
public transport - общественный /городской/ транспорт
public service - коммунальное обслуживание, коммунальные услуги [см. тж. 1, 6]
public facilities - а) = public utilities а); б) места общественного пользования (школы, рестораны, бассейны и т. п.)
public utilities - а) предприятия общественного пользования (средства связи, городской транспорт и т. п.); б) коммунальные сооружения; в) коммунальные услуги; коммунальные службы; г) акции и облигации предприятий общественного пользования
public cleansing - очистка /уборка/ улиц
public works - а) общественные сооружения; б) общественные работы
public warehouse - амер. склад общественного пользования ( частновладельческий)
certified public accountant - амер. дипломированный присяжный, бухгалтер, аудитор
4. публичный, общедоступныйpublic sale - публичные торги, аукцион
public day - амер. приёмный день для широкой публики (в учреждениях и т. п.)
public room - общая комната, холл (в гостинице и т. п.)
5. открытый, гласныйto make public - предать гласности; объявить, опубликовать
to go public - а) предать гласности (конфиденциальные сведения и т. п.); б) фин. впервые выставить на продажу акции и ценные бумаги
6. государственный, национальныйpublic debt [loan] - государственный долг [заём]
public funds - а) государственные средства; б) государственные ценные бумаги
public office - а) государственное или муниципальное учреждение; присутственное место; б) государственная должность
public officer - государственный служащий, чиновник, должностное лицо
public servant - а) государственное или муниципальное должностное лицо; лицо, находящееся на государственной службе; б) = public-service corporation
public service - государственная служба [см. тж. 1, 3]
public law - а) государственное право, публичное право; б) публичный закон ( касающийся всего населения)
public trustee - юр. публичный доверительный собственник; государственный попечитель ( по управлению имуществом частных лиц)
public notary, notary public - нотариус
public defender - амер. государственный защитник ( неимущего обвиняемого)
public enemy - а) вражеская страна; враждебное государство; б) социально-опасный элемент
public act - а) юр. публичный акт /закон/; б) публичный акт, действие государственной власти
public bill - публичный законопроект; законопроект общегосударственного значения
public holidays - праздничные дни, официальные праздники
public assistance - амер. государственное денежное пособие (беднякам, престарелым, инвалидам и детям)
7. публично-правовойpublic corporation - публично-правовая /государственная/ корпорация ( руководит национализированной отраслью промышленности)
public securities - а) государственные ценные бумаги; б) ценные бумаги, выпущенные публично-правовыми учреждениями
8. вчт. общий♢
to be in the public line - содержать бар /таверну/ -
17 public
['pʌblɪk] 1. прил.1)а) общественный; государственныйpublic officer / official / servant — государственный служащий, чиновник, должностное лицо
Syn:б) народный, национальный, общенародныйв) официальный2) общедоступный, общественный, публичныйpublic sale — публичные торги, аукцион
3) коммунальный, общественного пользования4) гласный, открытыйpublic debate — публичная дискуссия, диспут, обсуждение
5) людныйIt is too public here. — Здесь слишком многолюдно.
•Gram:[ref dict="LingvoGrammar (En-Ru)"]public[/ref]2. сущ.1)а) публика; общественностьto educate / enlighten the public — образовывать, просвещать общественность
to fool / mislead the public — дурачить, обманывать народ, вводить людей в заблуждение
in public — открыто, публично
general public — широкая публика, общественность
reading public — читающая публика, широкие круги читателей
theatergoing public — театралы, завсегдатаи театров; люди, регулярно посещающие театр
travelling public — путешественники, путешествующая публика
Syn:There is a separate public for every picture, and for every book. — У каждой картины есть свой зритель, у каждой книги - свой читатель.
в) поклонники, фанаты (какой-л. знаменитости)2) народ, нация3) разг. ; сокр. от public house•Gram:[ref dict="LingvoGrammar (En-Ru)"]public[/ref] -
18 near cash
!гос. фин. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.This paper provides background information on the framework for the planning and control of public expenditure in the UK which has been operated since the 1998 Comprehensive Spending Review (CSR). It sets out the different classifications of spending for budgeting purposes and why these distinctions have been adopted. It discusses how the public expenditure framework is designed to ensure both sound public finances and an outcome-focused approach to public expenditure.The UK's public spending framework is based on several key principles:"consistency with a long-term, prudent and transparent regime for managing the public finances as a whole;" "the judgement of success by policy outcomes rather than resource inputs;" "strong incentives for departments and their partners in service delivery to plan over several years and plan together where appropriate so as to deliver better public services with greater cost effectiveness; and"the proper costing and management of capital assets to provide the right incentives for public investment.The Government sets policy to meet two firm fiscal rules:"the Golden Rule states that over the economic cycle, the Government will borrow only to invest and not to fund current spending; and"the Sustainable Investment Rule states that net public debt as a proportion of GDP will be held over the economic cycle at a stable and prudent level. Other things being equal, net debt will be maintained below 40 per cent of GDP over the economic cycle.Achievement of the fiscal rules is assessed by reference to the national accounts, which are produced by the Office for National Statistics, acting as an independent agency. The Government sets its spending envelope to comply with these fiscal rules.Departmental Expenditure Limits ( DEL) and Annually Managed Expenditure (AME)"Departmental Expenditure Limit ( DEL) spending, which is planned and controlled on a three year basis in Spending Reviews; and"Annually Managed Expenditure ( AME), which is expenditure which cannot reasonably be subject to firm, multi-year limits in the same way as DEL. AME includes social security benefits, local authority self-financed expenditure, debt interest, and payments to EU institutions.More information about DEL and AME is set out below.In Spending Reviews, firm DEL plans are set for departments for three years. To ensure consistency with the Government's fiscal rules departments are set separate resource (current) and capital budgets. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.To encourage departments to plan over the medium term departments may carry forward unspent DEL provision from one year into the next and, subject to the normal tests for tautness and realism of plans, may be drawn down in future years. This end-year flexibility also removes any incentive for departments to use up their provision as the year end approaches with less regard to value for money. For the full benefits of this flexibility and of three year plans to feed through into improved public service delivery, end-year flexibility and three year budgets should be cascaded from departments to executive agencies and other budget holders.Three year budgets and end-year flexibility give those managing public services the stability to plan their operations on a sensible time scale. Further, the system means that departments cannot seek to bid up funds each year (before 1997, three year plans were set and reviewed in annual Public Expenditure Surveys). So the credibility of medium-term plans has been enhanced at both central and departmental level.Departments have certainty over the budgetary allocation over the medium term and these multi-year DEL plans are strictly enforced. Departments are expected to prioritise competing pressures and fund these within their overall annual limits, as set in Spending Reviews. So the DEL system provides a strong incentive to control costs and maximise value for money.There is a small centrally held DEL Reserve. Support from the Reserve is available only for genuinely unforeseeable contingencies which departments cannot be expected to manage within their DEL.AME typically consists of programmes which are large, volatile and demand-led, and which therefore cannot reasonably be subject to firm multi-year limits. The biggest single element is social security spending. Other items include tax credits, Local Authority Self Financed Expenditure, Scottish Executive spending financed by non-domestic rates, and spending financed from the proceeds of the National Lottery.AME is reviewed twice a year as part of the Budget and Pre-Budget Report process reflecting the close integration of the tax and benefit system, which was enhanced by the introduction of tax credits.AME is not subject to the same three year expenditure limits as DEL, but is still part of the overall envelope for public expenditure. Affordability is taken into account when policy decisions affecting AME are made. The Government has committed itself not to take policy measures which are likely to have the effect of increasing social security or other elements of AME without taking steps to ensure that the effects of those decisions can be accommodated prudently within the Government's fiscal rules.Given an overall envelope for public spending, forecasts of AME affect the level of resources available for DEL spending. Cautious estimates and the AME margin are built in to these AME forecasts and reduce the risk of overspending on AME.Together, DEL plus AME sum to Total Managed Expenditure (TME). TME is a measure drawn from national accounts. It represents the current and capital spending of the public sector. The public sector is made up of central government, local government and public corporations.Resource and Capital Budgets are set in terms of accruals information. Accruals information measures resources as they are consumed rather than when the cash is paid. So for example the Resource Budget includes a charge for depreciation, a measure of the consumption or wearing out of capital assets."Non cash charges in budgets do not impact directly on the fiscal framework. That may be because the national accounts use a different way of measuring the same thing, for example in the case of the depreciation of departmental assets. Or it may be that the national accounts measure something different: for example, resource budgets include a cost of capital charge reflecting the opportunity cost of holding capital; the national accounts include debt interest."Within the Resource Budget DEL, departments have separate controls on:"Near cash spending, the sub set of Resource Budgets which impacts directly on the Golden Rule; and"The amount of their Resource Budget DEL that departments may spend on running themselves (e.g. paying most civil servants’ salaries) is limited by Administration Budgets, which are set in Spending Reviews. Administration Budgets are used to ensure that as much money as practicable is available for front line services and programmes. These budgets also help to drive efficiency improvements in departments’ own activities. Administration Budgets exclude the costs of frontline services delivered directly by departments.The Budget preceding a Spending Review sets an overall envelope for public spending that is consistent with the fiscal rules for the period covered by the Spending Review. In the Spending Review, the Budget AME forecast for year one of the Spending Review period is updated, and AME forecasts are made for the later years of the Spending Review period.The 1998 Comprehensive Spending Review ( CSR), which was published in July 1998, was a comprehensive review of departmental aims and objectives alongside a zero-based analysis of each spending programme to determine the best way of delivering the Government's objectives. The 1998 CSR allocated substantial additional resources to the Government's key priorities, particularly education and health, for the three year period from 1999-2000 to 2001-02.Delivering better public services does not just depend on how much money the Government spends, but also on how well it spends it. Therefore the 1998 CSR introduced Public Service Agreements (PSAs). Each major government department was given its own PSA setting out clear targets for achievements in terms of public service improvements.The 1998 CSR also introduced the DEL/ AME framework for the control of public spending, and made other framework changes. Building on the investment and reforms delivered by the 1998 CSR, successive spending reviews in 2000, 2002 and 2004 have:"provided significant increase in resources for the Government’s priorities, in particular health and education, and cross-cutting themes such as raising productivity; extending opportunity; and building strong and secure communities;" "enabled the Government significantly to increase investment in public assets and address the legacy of under investment from past decades. Departmental Investment Strategies were introduced in SR2000. As a result there has been a steady increase in public sector net investment from less than ¾ of a per cent of GDP in 1997-98 to 2¼ per cent of GDP in 2005-06, providing better infrastructure across public services;" "introduced further refinements to the performance management framework. PSA targets have been reduced in number over successive spending reviews from around 300 to 110 to give greater focus to the Government’s highest priorities. The targets have become increasingly outcome-focused to deliver further improvements in key areas of public service delivery across Government. They have also been refined in line with the conclusions of the Devolving Decision Making Review to provide a framework which encourages greater devolution and local flexibility. Technical Notes were introduced in SR2000 explaining how performance against each PSA target will be measured; and"not only allocated near cash spending to departments, but also – since SR2002 - set Resource DEL plans for non cash spending.To identify what further investments and reforms are needed to equip the UK for the global challenges of the decade ahead, on 19 July 2005 the Chief Secretary to the Treasury announced that the Government intends to launch a second Comprehensive Spending Review (CSR) reporting in 2007.A decade on from the first CSR, the 2007 CSR will represent a long-term and fundamental review of government expenditure. It will cover departmental allocations for 2008-09, 2009-10 and 2010 11. Allocations for 2007-08 will be held to the agreed figures already announced by the 2004 Spending Review. To provide a rigorous analytical framework for these departmental allocations, the Government will be taking forward a programme of preparatory work over 2006 involving:"an assessment of what the sustained increases in spending and reforms to public service delivery have achieved since the first CSR. The assessment will inform the setting of new objectives for the decade ahead;" "an examination of the key long-term trends and challenges that will shape the next decade – including demographic and socio-economic change, globalisation, climate and environmental change, global insecurity and technological change – together with an assessment of how public services will need to respond;" "to release the resources needed to address these challenges, and to continue to secure maximum value for money from public spending over the CSR period, a set of zero-based reviews of departments’ baseline expenditure to assess its effectiveness in delivering the Government’s long-term objectives; together with"further development of the efficiency programme, building on the cross cutting areas identified in the Gershon Review, to embed and extend ongoing efficiency savings into departmental expenditure planning.The 2007 CSR also offers the opportunity to continue to refine the PSA framework so that it drives effective delivery and the attainment of ambitious national standards.Public Service Agreements (PSAs) were introduced in the 1998 CSR. They set out agreed targets detailing the outputs and outcomes departments are expected to deliver with the resources allocated to them. The new spending regime places a strong emphasis on outcome targets, for example in providing for better health and higher educational standards or service standards. The introduction in SR2004 of PSA ‘standards’ will ensure that high standards in priority areas are maintained.The Government monitors progress against PSA targets, and departments report in detail twice a year in their annual Departmental Reports (published in spring) and in their autumn performance reports. These reports provide Parliament and the public with regular updates on departments’ performance against their targets.Technical Notes explain how performance against each PSA target will be measured.To make the most of both new investment and existing assets, there needs to be a coherent long term strategy against which investment decisions are taken. Departmental Investment Strategies (DIS) set out each department's plans to deliver the scale and quality of capital stock needed to underpin its objectives. The DIS includes information about the department's existing capital stock and future plans for that stock, as well as plans for new investment. It also sets out the systems that the department has in place to ensure that it delivers its capital programmes effectively.This document was updated on 19 December 2005.Near-cash resource expenditure that has a related cash implication, even though the timing of the cash payment may be slightly different. For example, expenditure on gas or electricity supply is incurred as the fuel is used, though the cash payment might be made in arrears on aquarterly basis. Other examples of near-cash expenditure are: pay, rental.Net cash requirement the upper limit agreed by Parliament on the cash which a department may draw from theConsolidated Fund to finance the expenditure within the ambit of its Request forResources. It is equal to the agreed amount of net resources and net capital less non-cashitems and working capital.Non-cash cost costs where there is no cash transaction but which are included in a body’s accounts (or taken into account in charging for a service) to establish the true cost of all the resourcesused.Non-departmental a body which has a role in the processes of government, but is not a government public body, NDPBdepartment or part of one. NDPBs accordingly operate at arm’s length from governmentMinisters.Notional cost of a cost which is taken into account in setting fees and charges to improve comparability with insuranceprivate sector service providers.The charge takes account of the fact that public bodies donot generally pay an insurance premium to a commercial insurer.the independent body responsible for collecting and publishing official statistics about theUK’s society and economy. (At the time of going to print legislation was progressing tochange this body to the Statistics Board).Office of Government an office of the Treasury, with a status similar to that of an agency, which aims to maximise Commerce, OGCthe government’s purchasing power for routine items and combine professional expertiseto bear on capital projects.Office of the the government department responsible for discharging the Paymaster General’s statutoryPaymaster General,responsibilities to hold accounts and make payments for government departments and OPGother public bodies.Orange bookthe informal title for Management of Risks: Principles and Concepts, which is published by theTreasury for the guidance of public sector bodies.Office for NationalStatistics, ONS60Managing Public Money————————————————————————————————————————"GLOSSARYOverdraftan account with a negative balance.Parliament’s formal agreement to authorise an activity or expenditure.Prerogative powerspowers exercisable under the Royal Prerogative, ie powers which are unique to the Crown,as contrasted with common-law powers which may be available to the Crown on the samebasis as to natural persons.Primary legislationActs which have been passed by the Westminster Parliament and, where they haveappropriate powers, the Scottish Parliament and the Northern Ireland Assembly. Begin asBills until they have received Royal Assent.arrangements under which a public sector organisation contracts with a private sectorentity to construct a facility and provide associated services of a specified quality over asustained period. See annex 7.5.Proprietythe principle that patterns of resource consumption should respect Parliament’s intentions,conventions and control procedures, including any laid down by the PAC. See box 2.4.Public Accountssee Committee of Public Accounts.CommitteePublic corporationa trading body controlled by central government, local authority or other publiccorporation that has substantial day to day operating independence. See section 7.8.Public Dividend finance provided by government to public sector bodies as an equity stake; an alternative to Capital, PDCloan finance.Public Service sets out what the public can expect the government to deliver with its resources. EveryAgreement, PSAlarge government department has PSA(s) which specify deliverables as targets or aimsrelated to objectives.a structured arrangement between a public sector and a private sector organisation tosecure an outcome delivering good value for money for the public sector. It is classified tothe public or private sector according to which has more control.Rate of returnthe financial remuneration delivered by a particular project or enterprise, expressed as apercentage of the net assets employed.Regularitythe principle that resource consumption should accord with the relevant legislation, therelevant delegated authority and this document. See box 2.4.Request for the functional level into which departmental Estimates may be split. RfRs contain a number Resources, RfRof functions being carried out by the department in pursuit of one or more of thatdepartment’s objectives.Resource accountan accruals account produced in line with the Financial Reporting Manual (FReM).Resource accountingthe system under which budgets, Estimates and accounts are constructed in a similar wayto commercial audited accounts, so that both plans and records of expenditure allow in fullfor the goods and services which are to be, or have been, consumed – ie not just the cashexpended.Resource budgetthe means by which the government plans and controls the expenditure of resources tomeet its objectives.Restitutiona legal concept which allows money and property to be returned to its rightful owner. Ittypically operates where another person can be said to have been unjustly enriched byreceiving such monies.Return on capital the ratio of profit to capital employed of an accounting entity during an identified period.employed, ROCEVarious measures of profit and of capital employed may be used in calculating the ratio.Public Privatepartnership, PPPPrivate Finance Initiative, PFIParliamentaryauthority61Managing Public Money"————————————————————————————————————————GLOSSARYRoyal charterthe document setting out the powers and constitution of a corporation established underprerogative power of the monarch acting on Privy Council advice.Second readingthe second formal time that a House of Parliament may debate a bill, although in practicethe first substantive debate on its content. If successful, it is deemed to denoteParliamentary approval of the principle of the proposed legislation.Secondary legislationlaws, including orders and regulations, which are made using powers in primary legislation.Normally used to set out technical and administrative provision in greater detail thanprimary legislation, they are subject to a less intense level of scrutiny in Parliament.European legislation is,however,often implemented in secondary legislation using powers inthe European Communities Act 1972.Service-level agreement between parties, setting out in detail the level of service to be performed.agreementWhere agreements are between central government bodies, they are not legally a contractbut have a similar function.Shareholder Executive a body created to improve the government’s performance as a shareholder in businesses.Spending reviewsets out the key improvements in public services that the public can expect over a givenperiod. It includes a thorough review of departmental aims and objectives to find the bestway of delivering the government’s objectives, and sets out the spending plans for the givenperiod.State aidstate support for a domestic body or company which could distort EU competition and sois not usually allowed. See annex 4.9.Statement of Excessa formal statement detailing departments’ overspends prepared by the Comptroller andAuditor General as a result of undertaking annual audits.Statement on Internal an annual statement that Accounting Officers are required to make as part of the accounts Control, SICon a range of risk and control issues.Subheadindividual elements of departmental expenditure identifiable in Estimates as single cells, forexample cell A1 being administration costs within a particular line of departmental spending.Supplyresources voted by Parliament in response to Estimates, for expenditure by governmentdepartments.Supply Estimatesa statement of the resources the government needs in the coming financial year, and forwhat purpose(s), by which Parliamentary authority is sought for the planned level ofexpenditure and income.Target rate of returnthe rate of return required of a project or enterprise over a given period, usually at least a year.Third sectorprivate sector bodies which do not act commercially,including charities,social and voluntaryorganisations and other not-for-profit collectives. See annex 7.7.Total Managed a Treasury budgeting term which covers all current and capital spending carried out by the Expenditure,TMEpublic sector (ie not just by central departments).Trading fundan organisation (either within a government department or forming one) which is largely orwholly financed from commercial revenue generated by its activities. Its Estimate shows itsnet impact, allowing its income from receipts to be devoted entirely to its business.Treasury Minutea formal administrative document drawn up by the Treasury, which may serve a wide varietyof purposes including seeking Parliamentary approval for the use of receipts asappropriations in aid, a remission of some or all of the principal of voted loans, andresponding on behalf of the government to reports by the Public Accounts Committee(PAC).62Managing Public Money————————————————————————————————————————GLOSSARY63Managing Public MoneyValue for moneythe process under which organisation’s procurement, projects and processes aresystematically evaluated and assessed to provide confidence about suitability, effectiveness,prudence,quality,value and avoidance of error and other waste,judged for the public sectoras a whole.Virementthe process through which funds are moved between subheads such that additionalexpenditure on one is met by savings on one or more others.Votethe process by which Parliament approves funds in response to supply Estimates.Voted expenditureprovision for expenditure that has been authorised by Parliament. Parliament ‘votes’authority for public expenditure through the Supply Estimates process. Most expenditureby central government departments is authorised in this way.Wider market activity activities undertaken by central government organisations outside their statutory duties,using spare capacity and aimed at generating a commercial profit. See annex 7.6.Windfallmonies received by a department which were not anticipated in the spending review.———————————————————————————————————————— -
19 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
20 private
private [ˈpraɪvɪt]1. adjectivea. ( = not open to public) privé ; [gardens] privatifb. ( = personal) [house, lesson, room] particulier ; [car, bank account, letter] personnel• "private" (on envelope) « personnel »• to be in private practice ≈ être médecin non conventionné2. nouna. ( = soldier) simple soldat mb. ► in private en privé3. compounds* * *['praɪvɪt] 1.noun simple soldat m2.1) ( not for general public) privé2) (personal, not associated with company) [letter, phone call, capacity] personnel/-elle; [sale] de particulier à particulier3) (not public, not state-run) gen privé; [housing, accommodation, landlord, lesson] particulier/-ière4) [talk, meeting, matter] privé; [reason, opinion, thought] personnel/-elle5) [place] tranquille6) ( secretive) renfermé (sur soi-même)3.in private adverbial phrase en privé••to go private — GB Medicine se faire soigner dans le (secteur) privé
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